Service 04 · Sales & marketing AI
Marketing and customer success are the third- and fourth-largest AI budgets in the enterprise, and the most crowded with subscriptions. Seventy percent of what they sell you can already do. We build the other thirty: scoring, enrichment, forecasting and content wired into your actual CRM and your actual data.
The part software cannot do for you
Revenue AI, built into your CRM
Bring your pipeline and your CRM.
- Lead scoring & enrichment
- Pipeline & forecast intelligence
- Account & market research
- Content operations
- CRM integration
Why this, why now
$660M
spent on marketing AI in 2025, the third-largest departmental category; customer success fourth at $630M
Menlo Ventures, 2025 (n=495)
62%
of middle-market leaders plan process automation; 44% predictive analytics; 42% market intelligence
J.P. Morgan Business Leaders Outlook (n=1,469)
41%
of early adopters name marketing effectiveness their second-highest return area
Google Cloud ROI of AI (vendor-published)
2 of 2
the functions where revenue gains concentrate: marketing and sales
McKinsey State of AI, 2026
Buy the 70%. Build the 30% that moves revenue.
A subscription can draft a post and score a lead on generic signals. It cannot read your deal history, your product usage and your support tickets, because it has never met your systems. That is the layer we build, and it is the one that changes forecast accuracy and win rate rather than word count.
What we build
Built against your systems. Tested on your cases. Run for you.
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01
Lead scoring & enrichment
Scores built from your closed-won history and enriched with the signals your reps actually use, written back into the CRM.
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02
Pipeline & forecast intelligence
Stage-by-stage risk, slippage and next-step recommendations from your own deal data, in the tools your team already opens.
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03
Account & market research
Briefs on accounts, competitors and markets assembled from your notes and public sources, cited, before every call.
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04
Content operations
Campaign and sales content produced from your positioning and proof, reviewed by your team, published through your stack.
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05
CRM integration
Everything above reads from and writes to your CRM and marketing platform. No new tab, no export.
How it runs
Scoped to one outcome, with a finish line you can check.
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Wk 1
Scope
One revenue question: which leads, which deals or which accounts. Connect the CRM.
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Wk 2–3
Build
Models and briefs built against your data, reviewed with the people who will use them.
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Wk 4
Back-test & go live
Scores and forecasts back-tested against your last two quarters of closed deals before anyone relies on them.
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After
Run
Monthly accuracy report, retraining as the market moves, and the next question added when the first pays.
What we will not build: outbound AI sales sequences. Reply rates halve as volume rises, AI-booked meetings convert at 28% against 47% for people, and nearly half of teams hit deliverability walls within 90 days. We say so on the first call.
Who this is for
You will recognise yourself if…
- 01 Reps ignore the lead score.
- 02 The forecast is a feeling.
- 03 Research happens in the car park before the meeting.
- 04 You pay for four AI subscriptions and your CRM is still the source of nothing.
None of this means your team lacks the skills. It means the work is finite, technical and finishable, and you would rather have it done than staffed.
Pricing
Packages from $999 a month. Larger scopes quoted to fit.
Starter
From $999 / month
One workflow, automated properly. Built against your systems, tested on your real cases, then operated and improved for you every month with a monthly report. For businesses that want one thing done well.
Scale
Custom build fee + monthly run
Several workflows or agents across teams, deeper integration work, tiered autonomy and a monthly governance report. A fixed build fee agreed up front, plus a run retainer sized to the estate.
Enterprise
Custom quoted per engagement
A governed pilot in your environment, statistical acceptance testing, outcome SLAs and a governance retainer for your risk function. Verified-outcome terms where they fit.
No seats and no surprise line items. Every package is written down, with what it covers and what it costs, before work starts.
Talk to us
Tell us the revenue number you cannot predict.
In 30 minutes we will show you what your own CRM data could tell you, and what we would build first.